About Deepwell

Deepwell is client reporting software for IT managed service providers.

Why Deepwell exists

The better an MSP does its job, the less visible its work is.

We started Deepwell to close a gap we’ve seen across many MSPs: most reporting tools start from the technical side and bolt on client reporting. This leads to dashboards that make more sense to technicians than clients and time-consuming manual processes when it’s time to build a QBR.

The challenge isn’t whether the data exists (it does) but that it’s split across many tools in different structures, formats, and even using different terminology. Deepwell steps in to map clients across tools, pull data together in a consistent way no matter how tools return data, and do this across nearly any service with a REST API.

The result reminds an MSP’s clients what they’re truly paying for: the ability to focus on their own mission, not the technology behind the scenes that makes it possible.

Principles

What we hold ourselves to.

Accountability over activity.

Every decision and every outcome has an owner. We measure ourselves by what shipped and what it changed for an MSP’s clients, not by how busy we were getting there.

Learn, iterate, improve.

We ship in small steps and watch how they land. What MSPs tell us changes what we build next and how we talk about it.

Trust and transparency.

What exists is in the present tense and what is planned is in the future tense. We commit to what we can actually deliver, and a report never goes to a client broken: anything Deepwell cannot verify is held for your review instead.

The company

Based in
Goshen, Indiana, USA
Founded
2026
Reach us
Contact us

Take the next step with your client reporting.

If you’re ready to see how Deepwell can improve your client reporting, start with one report. Send us an example and we’ll rebuild it in Deepwell for free and walk you through it side by side with the original.